5 Tips to Increase Patient Volume

Patient volume is the number one contributor to a healthy medical practice. Not being able to hit patient volume targets is breaks many private practices and even larger hospitals. Getting patients into your waiting room as become increasingly difficult as of late – however, it is possible to increase patient flow in the modern day.

Here are some ways to increase patient volume:

Work on Identifying High-Risk Patients:

High-risk patients are almost 32% more likely to be hospitalized than any other category of patients. The only drawback for this specific group is they also require most of your time and resources. Of course, everyone that steps into your practice deserves your care, but in both factors in mind will help you improve your volume.

By classifying patients based on the amount if care that they’ll need, you can pre-emptively target those who may require attention the most before they realize that they need care at all. Providing pre-emptive care to these patients is essential, and this can benefit both parties.

Have a Modern Website:

Ever gone to a website and leave because it looks outdated and unprofessional? We all have.
That’s exactly what’s happening to your prospective patients if you aren’t investing in having a clean, professional, and modern looking website. 83% of patients visit hospital websites and check for reviews before booking appointments, so you want your website to reflect the amazing
care you provide to prospective patients.

Setting up Google my Business:

Set up a Google my Business so that people looking for local services can see your company and reviews. Just like when you check a plumber’s reviews, patients check if your practice’s doctors are worth the visit.

Patients searching for healthcare near them and not seeing you on the first page may be detrimental, as it may not only mean that you’re not getting viewed, but also that they are unaware of your existence/you as an option.
Setting up a Google my Business is easy; all you must do is fill in some general information about your practice and verify your identity.

Blogging:

It may seem like a time consuming or redundant aspect of outreach, but every minute, 70,000 health related searches are entered into Google. However, health information provided in these results is not always accurate. Realizing this issue, Google released a medic update in August 2018 to their algorithm, pushing website blogs with more expertise and trustworthiness to the top. Being a doctor helps lets you check the new algorithms boxes and have your blogs posted to the top. Content you create will rank higher than most websites regarding healthcare searches so why not harness that power and start blogging? If you, do it consistently you could reach new patients on a global scale.

Social Media Presence:

To increase patient volume, using the right social media channels social media isn’t something you can ignore anymore. It’s something your practice should utilize as it’ll help spread word about your services. The most popular social media channels have been around for almost a decade by now, and that means they’re saturated with content. Standing out if you’re a small practice while your
workforce is already stretched thin is a challenge.

You need to choose the social media channel that resonates most with your patient demographic. As an example, if you’re a geriatric doctor and most of the clients you see are 65 years or older creating a tick-tock won’t help you increase your patient volume since 70% of that app’s user base are between the ages of 16 and 24.

However, this pay be a very lucrative platform if you are a dermatologist. Create a newsletter once a patient leaves from your appointment. Staying in contact with them beyond the standard follow-up process is essential. The only time you reach out to your patients doesn’t have to be for reminders insurance and prescription refills.

You can turn your practice into a tight-knit community by staying in contact with them throughout the year with an email newsletter. Once created send this newsletter to the emails of patients you already have also offerways for people to sign up and receive your newsletter on your new website via a sleek landing page.